Watch the “Making-Of” Video for “Shell”

Wonder how we made our 100% instagram filtered music video for “Shell”?

5,000+ images processed through instagram!
400+ fan submissions via instagram
Dozens of original art pieces created and mailed across the U.S.
3 months of editing and processing.
1 iPhone for filming and instagram processing….

- All video footage and still photos shot on an iPhone 4.

- Edited in Final Cut Pro & then exported frame by frame (There were 30 frames per second!).

- Each frame export then Imported onto the iPhone and processed individually in instagram (over 5,000+ images!).

- Images then exported from iPhone and re-imported to Final Cut, then lined back up to make the video! Took over 3 months to edit (Thanks Director/Editor Jeff McHale!)

Thanks to all of our fans who submitted their Instagram photos with the FT Shell artwork to be part of this video. We are so inspired and honored by your creativity and participation.

Credits can be found here:

Video Credits:
Produced, Directed, Filmed and Edited by Jeff McHale (
Original Artwork by John Parot (
Original Photographs uploaded by FATHER TIGER fans via Instagram

Music Credits:
Co-produced by FATHER TIGER and John Travis
Mastered by Reuben Cohen at Lurssen Mastering
Written by Greg Delson



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